ValueMags News

Alliance for Audited Media Certifies ValueMags Digital Fulfillment System
-AAM announces rule change; system tracks digital subscription unique opens-

Chicago, January 26, 2017: ValueMags announced it has received certification of its Digital Fulfillment System by the Alliance for Audited Media (AAM). ValueMags is the only company in the industry to have achieved this distinction from the AAM, which is the recognized leader in cross-media verification for the publishing, media, and advertising industries.

AAM concluded that ValueMags’ Digital Fulfillment System complies with the AAM bylaws and rules related to tracking access for sponsored digital subscriptions, as well as industry guidelines and best practices for IT controls.

One of the key features of the ValueMags Digital Fulfillment System is that it accurately tracks the number of unique subscriber opens per each issue to help ValueMags clients qualify these copies as sponsored digital subscriptions on AAM reports.

The certification was conducted in anticipation of a rule change, which was recently announced by the AAM, that will require magazine publishers to show unique opens in addition to proof of delivery for sponsored digital subscriptions and single-copy sales and will be effective with magazines’ July 2017 issues.

“We are poised to provide the magazine industry with this unparalleled capability, as tracking digital subscription opens becomes a requirement for AAM reporting, because our ValueMags platform has been certified to industry standards best practices for measuring consumer opens,” says Andrew Degenholtz, president of ValueMags. “As the first and only company with this certification from the AAM, we offer an advantage for magazine publishers who are seeking to engage more readers in content and provide quantitative data on this engagement to advertisers.”

According to Tom Drouillard, AAM CEO and president, “As magazines have expanded with digital subscriptions over the past few years, trust and quality have really come to the forefront as virtues that are strongly valued by both media buyers and sellers. Oversight and third party certifications, such as the one that was awarded to ValueMags, provide a level of media assurance that brings the industry forward.”

Degenholtz adds, “Our Digital Fulfillment System is designed to meet the demands of the rapidly evolving magazine publishing industry and help our clients promote their newest issues.” He concludes, “From display ads to retargeting campaigns, ValueMags is proud to help magazines get their latest content in front of consumers.”

About ValueMags
Founded in 1999 and based in Chicago, ValueMags is a marketing agency for magazine publishing companies – building and executing platforms to enable them to increase sales and foster reader engagement. The company’s digital production and delivery web site, available at, provides digital edition solutions to magazine publishers.

About Alliance for Audited Media
The Alliance for Audited Media is the recognized leader in cross-media verification, with unparalleled expertise across all brand platforms including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on our data-driven insights, technology certification audits and information services to transact with trust.