Publisher, Kelly Magill, has announced a new national magazine for women on how to go green.

This quarterly magazine, Positively Green, is interested in “showing women how to live a life that is healthier for themselves and the planet.”

The magazine is printed on paper with recycled content, and each issue will “highlight a variety of green topics in a way that educates, entertains, and provides a visual feast.” It plans to reduce the research of the reader, and will feature products that are the best solutions to the problems.

Positively Green is planning a launch party in July to be hosted by Ed and Rachelle Begley. Rachelle will appear on the cover of the first issue, which will hit stores in August.

We are always on the lookout for new and innovative magazine and this fits the bill. Here's to a successful launch!

 

Planet Out Inc. sells Out magazine and Advocate for $6,000,000!

An article in Folio magazine reports that Planet Out was riddled with debt. In fact, Planet Out lost $51.2 million in 2007.

Planet Out acquired Advocate magazine and Out magazine from LPI Media in 2005 for $24 million in cash plus $7 million in debt. My math is not the greatest, but it seems like quite a loss.

Advocate is probably one of the top gay magazines for news. It was started 1967! This is venerable brand that can surely become a cash cow. Just gotta sell those ad pages!

Advovate has circulation of more than 170,000 and Out has circulation of more than 178,000.

These titles probably need some strong business support because we've got to imagine that each title has a loyal following.

We hope to share some insight about the magazine business. This blog will be written for people who love magazines and the magazine business.

Check back to see how this turns out!