I have been an In-Fisherman subscriber from day 1 and still have some of the ad free "study reports". I find it to be always on the cutting edge with the latest information. I am currently devouring all there is on Doug Stange's swimbait fishing. I plan a trip to Crooked Lake (BWCA) in August and I will be well stocked with Hand Pours, Big Hammers and Lunker City Shakers and plenty of Owner saltwater bullet heads. I find something to learn and put to use in every single issue and still have most of them. Keep up the great work.